DIY Dynasty
Build the Brand. Sell the Product. Create the Dynasty.
DIY Dynasty helps handcrafted business owners transform their creativity into a profitable brand while building additional income through digital products, content, and digital marketing.
You already know how to create something amazing. Now it is time to build the systems, marketing strategy, and multiple income streams that can help your business grow.
Whether you want to remain behind the scenes, become the face of your brand, or combine both approaches, DIY Dynasty will help you create a business model that works for your personality, lifestyle, and goals.
For makers, creatives, product-based businesses, and aspiring digital entrepreneurs.
You Did Not Start Your Business Just to Stay Overworked and Underpaid
You may have started your business because you love creating, wanted additional income, or dreamed of building something of your own.
But somewhere between making products, posting on social media, fulfilling orders, answering customers, and trying to understand marketing, your dream may have started feeling like another full-time job.
DIY Dynasty helps you move from constantly creating and guessing to building a clear, profitable business strategy.
You Make Great Products
But you are not consistently reaching the right customers.
You Are Always Busy
But your revenue does not always reflect the time and effort you invest.
Social Media Feels Confusing
You are unsure what to post, how often to post, or how to turn followers into buyers.
Your Income Is Unpredictable
Sales may increase during holidays or special events but slow down throughout the year.
You Want to Grow
But you need a clear plan, stronger systems, and better marketing.
You Have More to Offer
You are ready to turn your knowledge, creativity, or experience into additional income.
Your business does not need more random ideas. It needs a strategy.
Start here
The DIY Dynasty Webinar
Learn how to turn your handmade business into a stronger brand while creating additional income streams that do not depend entirely on producing more inventory.
During this practical training, Monica Dickerson will walk participants through the foundational steps of building a profitable handmade and digital business ecosystem.
Participants will learn how to strengthen their product-based business, identify new revenue opportunities, and choose a marketing approach that fits their comfort level.
What You Will Learn
- How to position your handcrafted business as a recognizable brand
- How to identify your ideal customer and communicate your value
- How to price products with profit in mind
- How to market your products without posting all day
- How to create digital products based on what you already know
- How to use digital marketing as an additional income stream
- How to decide whether to build a faceless brand or become the face of your business
- How to connect physical products, digital offers, and services into one business ecosystem
- How to select your next best offer without becoming overwhelmed
You do not have to abandon your handmade business to make money online. You can use digital marketing to expand it.
- Format
- Live virtual webinar
- Schedule
- Every Wednesday, weekly
- Time
- 7:00 PM EST
- Access
- Online — link sent after you register
- Investment
- Free to attend
- Replay
- Replay sent to registrants for 48 hours
Save My Seat
Space may be limited. Register now to receive webinar access and updates.
The value ladder
AI for Handmade Creatives
Start with the workbook for an early win, then add the next tool when you are ready. Each step solves the next problem — content, sales, then consistency.
AI for Handmade Creatives Workbook
$27
Build your personal AI-powered marketing and business system in 30 days.
- AI fundamentals + brand voice builder
- Caption, product description, and photo prompts
- Video script + email marketing prompts
- Weekly content planner and automation planner
- 30-day implementation plan
- ★ Bonus #1: 50 AI Prompts for Handmade Businesses
- ★ Bonus #2: 30 Days of Content Ideas
- ★ Bonus #3: AI Tool Stack Cheat Sheet
- ★ Bonus #4: Canva Content Planning Template
Instant digital download. Works with free AI tools.
AI Content Machine
$97
Create 30 days of branded content for your handmade business in one afternoon.
- Train AI on your brand voice
- Build your content pillars
- 30 days of captions, hooks, and CTAs
- Short-form video scripts and shot lists
- Canva + AI, batching and scheduling
Includes: 100 hooks · 50 CTAs · 30 Reel ideas · Monthly AI content calendar
Handmade AI Sales System
$197
Turn your content into a system that attracts leads, follows up, and generates sales.
- Lead magnets, landing pages, email capture
- AI welcome and promotional sequences
- Abandoned-cart and follow-up messaging
- Upsells, cross-sells, and DM automation
- Repeat-purchase and win-back campaigns
Includes: 7 done-for-you email sequences · Subject line prompt library
AI Business Intensive
$997
A 1:1 strategy and implementation intensive — we build it with you.
- Business AI audit and brand voice setup
- Custom AI prompt library
- 30-day content and product marketing strategy
- Email funnel and lead magnet strategy
- AI tool stack and 90-day action plan
Stay consistent
$9/mo
DIY Dynasty Membership
Monthly prompts, trainings, and accountability so the system keeps running after the workbook.
See what's insideYou Can Build Your Brand Your Way
There is no single formula for becoming successful online. DIY Dynasty helps you choose a strategy that fits your personality and business goals.
Be the Face of Your Brand
Build trust and connection by allowing customers to see the person, story, and expertise behind the business.
- Personal brand content
- Educational videos
- Live demonstrations
- Product tutorials
- Behind-the-scenes storytelling
- Speaking, coaching, and consulting
- Brand partnerships and affiliate marketing
Build a Faceless Brand
Create a strong digital presence without making yourself the center of every post or video.
- Product-focused content
- Voiceovers and hands-only videos
- Stock footage and lifestyle content
- Educational carousels
- Automated email marketing
- Search-based content
- Digital products and affiliate offers
You can choose one approach or create a hybrid strategy that combines both.
Create Income Beyond the Product Table
Physical products can remain at the heart of your business while digital offers create additional ways for customers to learn from you, work with you, and support your brand.
Digital Guides and E-books
Turn your process, experience, or expertise into a downloadable resource.
Templates and Printables
Sell planners, checklists, labels, inventory sheets, pricing tools, or business templates.
Online Workshops
Teach customers or aspiring makers a skill through live or recorded training.
Affiliate Marketing
Recommend tools, supplies, platforms, or products you already use and trust.
Content Creation
Earn through brand collaborations, user-generated content, sponsored content, or platform monetization.
Memberships and Communities
Create recurring revenue through ongoing education, accountability, and support.
Courses and Tutorials
Package your knowledge into step-by-step lessons.
Consulting and Coaching
Help other entrepreneurs solve problems using your experience and expertise.
Your hands may create the product, but your knowledge can create another stream of income.
Learn How in the WebinarOngoing support
Join the DIY Dynasty Skool Community
You do not have to build your business alone.
The DIY Dynasty Skool Community is designed for handcrafted business owners and emerging digital entrepreneurs who want practical training, accountability, collaboration, and ongoing support.
Inside the community, members receive guidance to help them improve their branding, marketing, offers, systems, and income strategy.
Member Benefits
- Monthly business and marketing trainings
- Step-by-step implementation challenges
- Product pricing and profitability guidance
- Content and promotional planning
- Digital product development support
- Faceless and personal brand marketing strategies
- Business templates and downloadable resources
- Community feedback and accountability
- Live question-and-answer sessions
- Networking with other makers and entrepreneurs
Perfect For You If
The community is a great fit if you:
- Own or are starting a handmade business
- Want consistent support after the webinar
- Need accountability to complete your business goals
- Want to improve your social media and digital marketing
- Are ready to add digital products or services
- Want access to a supportive community of entrepreneurs
- Prefer group coaching before investing in private consulting
DIY Dynasty Membership
Free for 30 days
Then $9/month. Cancel anytime.
- Community access
- Monthly training
- Resource library
- Group coaching
- Business challenges
Free for 30 days, then $9/month. Cancel according to membership terms.
Attend the Webinar FirstPersonalized strategy
Book a DIY Dynasty Business Consultation
Receive focused guidance for your brand, offers, marketing, and next stage of growth.
The one-on-one DIY Dynasty consultation is for entrepreneurs who want personalized feedback and a clear plan of action.
During your session, Monica will review your current business, discuss your goals, identify opportunities, and help you determine the most strategic next steps.
Possible consultation topics
- Brand positioning
- Product and service offers
- Pricing and profitability
- Website and sales funnel strategy
- Digital product ideas
- Content strategy
- Faceless marketing
- Personal brand development
- Customer experience
- Business systems
- Launch planning
- Multiple income streams
DIY Dynasty Strategy Session
- Private virtual consultation
- Pre-session business questionnaire
- Personalized strategy discussion
- Recommended next steps
- Session recap or action plan
Investment: $97
Duration: 60 minutes
This session is best for entrepreneurs who are ready to receive personalized recommendations and take action.
Your Path to Building a DIY Dynasty
Learn
Attend the webinar and discover the business and marketing strategies available to you.
Implement
Join the Skool community for training, accountability, and ongoing support.
Personalize
Book a one-on-one consultation when you are ready for an individualized growth strategy.
Start where you are. Build one profitable step at a time.
Meet Monica Dickerson
Monica Dickerson is an entrepreneur, strategist, educator, and founder of Soap Snob.
As both a handcrafted business owner and experienced organizational leader, Monica understands what it takes to turn an idea into a credible brand while balancing creativity, operations, marketing, and long-term vision.
Through DIY Dynasty, Monica helps makers and small business owners recognize that their income potential extends beyond the products they create.
Her approach combines practical business strategy, digital marketing, brand development, multiple income streams, and realistic implementation.
Monica believes entrepreneurs should be able to build businesses that reflect their gifts, serve their customers, and create lasting financial opportunities.
“Your creativity may open the door, but strategy helps you build the dynasty.”Learn With Monica
What Entrepreneurs Are Saying
“Monica helped me see that I was not just selling products. I was building a brand with multiple opportunities to generate income.”
Editor note: replace placeholder testimonials with verified client statements before publishing.
Frequently Asked Questions
DIY Dynasty is for handmade business owners, makers, creatives, product-based entrepreneurs, and individuals interested in creating additional income through digital marketing.
Your Creativity Can Become More Than a Side Hustle
You have already developed the skill to create something valuable.
Now it is time to develop the strategy to market it, monetize it, and build something that can grow beyond your next order.
Begin with the DIY Dynasty Webinar and discover how to connect handmade products, digital marketing, and multiple income streams.
Join the DIY Dynasty List
Receive business tips, digital marketing strategies, upcoming training announcements, and resources created for handcrafted entrepreneurs.